If you’ve heard of Hootsuite or Buffer, but haven’t looked into either, you might be wondering what all the fuss is about. Maybe you know these are tools that people use to schedule their social media, and if you know this, maybe you’ve wondered why anyone would need to do this, especially if you’re one of those individuals who are ALWAYS on social media.
There are important reasons to schedule your social media, and we’ll start with the most basic reason:
Say you have a business page or group, or even a fan page for your business. If you aren’t keeping up with the analytics, how do you know when the perfect time is to post your material?
Who is looking at your posts or tweets, and when are they looking at it?
Analytics will show you where you are getting the most engagement from your posts and tweets. The most popular posts/tweets, the time of day they are most popular and who is looking at them can all be seen from your analytics.
Instagram is popular all day, with the exception of between 3 and 4 p.m.
Twitter is great for lunch hour and after business hours, with the most engagement happening around 7-10 p.m.
Facebook is most engaged at lunch hour on weekends, and afternoons in general n a daily basis.
LinkedIn is greatly received in the early mornings, at lunchtime and after business hours.
Pinterest is most popular between 2-4 in the morning, daily during evenings and Saturday evenings.
The second reason you should schedule posts is so that you can develop a strategy based on what you learned about your analytics. Knowing that the best times to post on each platform puts you ahead of the game because you can plan your posts for those specific times to gain the most reach.
After all, getting the most sets of eyes on your posts and tweets is generally what it’s all about, right?
Fix it and forget it
You don’t need to stick to your own content. In fact, sharing other people’s content is encouraged and can eventually develop a sense of trust with those people whose content you’re sharing.
Having said this, each business should have or find a formula that works for them to generate the most engagement. 20% your content against 80% of content from others, as long as it pertains to the same field. Maybe for you it’s 30/70. Everyone has their own formula to follow, and it’s all about researching what’s best for you, tweaking and tracking results.
How do you know you’re successful? People are engaging with your posts, sharing and commenting. On Twitter, they might be adding you to influencer or pro “lists”. This is a good thing!
My personal favourite scheduler is the only one I’ve ever considered paying for: SmarterQueue.
Don’t think you have time to schedule your social media, or need help getting into the groove with it? A virtual assistant can help with these, and many other virtual/online tasks.
Questions or comments? Email me at firstname.lastname@example.org. Let’s talk!