Can Pinterest Help Your Business?

Can Pinterest Help Your Business?

Ahhh, Pinterest. How do we love thee? Let me count the ways.

We see all the gorgeous outfits and mouth-watering meals that are magazine-worthy. All the hair tutorials and book suggestions. We also see all the how-tos and DIYs, and let’s not forget all the beautiful homes we wish were ours.

Pinterest is FULL of inspiration, there’s no doubt about that. But if you’re thinking that it’s  a social media platform, you would, unfortunately, be wrong.

 

Pinterest is actually a powerful search engine.

Think about it: if you have certain ingredients on hand, and you’re out of ideas on what to make for dinner, Pinterest is the perfect place to look for ideas, just pop in a couple of your ingredients and away you go. Crack chicken recipes galore.

Perhaps you’re looking for ideas on how to make your home greener, more sustainable. Or fashion ideas for the upcoming season. Or holidays ideas. The truth is, it doesn’t matter what you’re looking for, you’re almost guaranteed to find what you want.

 

Mixing Business with Pinterest

I was recently given the opportunity to take a Pinterest marketing course, and of course, I welcome the chance to learn new things. I learned so much about using this platform and how it can be applied to business.

Did you know:

  • Blog posts, calls-to-action and free downloads can be pinned by potential customers
  • Keywords help your potential customers find your product or services, both inside and outside of Pinterest
  • Your products/services are a solution to a problem, which is what people are looking for

 

While using Pinterest for your business won’t necessarily guarantee a quick-return, pinning your original content on a regular basis will familiarize your potential customers with your brand. Sometimes, slow and steady wins the race.

The downside is that Pinterest is not always successful for everyone. Two businesses that offer that same products or services could yield completely different results. However, checking analytics on a regular, monthly basis will let you know if it’s working for your business or not.

I get most of my website traffic from Pinterest, so I know this form of marketing works. Let’s see if it will work for you. Book a free consultation call with me and let’s talk!

Is a Chromebook Right For Your Business?

Is a Chromebook Right For Your Business?

I asked myself this very question shortly after receiving a notification that my then-Acer laptop would no longer receive support for Windows 7 (yup, really – Windows 10 is the devil in my book!).

The idea of using a Chromebook and working from the cloud is an intriguing one, for sure. There are some pros and cons, though, so let’s look at those:

 

The Pros of Chromebooks

 

Chromebooks are fast

They boot up pretty much immediately. Being a computer that’s basically just a browser makes it super fast to load, and being cloud-based means no applications or backups to run. Speaking of applications…

 

 They’re web-based

Consider the applications you use day in and day out, both for personal and business tasks. If the majority of your daily applications are web-based, then a Chromebook may be a perfect choice for you. All of your Chrome bookmarks and shortcuts will be there as soon as you log in.

 

They’re safe

As in, they are virtually un-hackable. It’s true! Check out this article. That means you won’t need a separate anti-virus, which in turn means there are no background applications eating up space and memory.

 

 Chromebooks are lightweight

Which makes them perfect for working while travelling. While they come in different screen sizes, the most compact ones are perfect to pick and and change your location, so bring on the coffee shops and libraries!

 

The Cons of Chromebooks

Unfortunately, there are a few cons to having and using a Chromebook, as I’ve discovered myself:

 

You’ll need a cloud-ready printer

Unfortunately, they do not connect with your regular printer, so it’s necessary to purchase a cloud-ready printer. Alternately, you can save your files to Google Drive and print another time, from a computer that is connected to a printer.

 

They offer limited USB ports

This isn’t a huge problem if you purchase a USB hub and connect it to your Chromebook.

 

You can’t install applications on a Chromebook

As an example for me, personally, the FTP program I use can’t be installed on a Chromebook, but there are others I could use. There are usually alternate applications that can be used in place of your regular apps that will do the same job.

 

In summary, I’ve been using a Chromebook since mid-2019 and I love the flexibility it’s given me. I can access everything I need to get the job done. If you’re looking for an easy-to-use system that’s portable and fun, I recommend a Chromebook.

Looking to make your job easier? Let’s talk – book a free consultation call with me.

 

Productivity Tools

Productivity Tools

With so many different productivity tools to choose from these days, how do you know which one is right for you?

It’s a good idea to check out features on the website before you give them a go, and definitely check out reviews. It might also be helpful to check with colleagues to see what they use.

I’ve had the opportunity to work with a few, and here are some of my thoughts:

Slack

It’s been a while since I’ve used this one, but I really liked that it integrates with Toggl (my time-tracking app). It also allows you to communicate with the team as a whole, or just with one team member.

To cut down on emails and file space, Slack (and most other tools, as well) allows for messaging and file uploads so that everything your team needs is in one central location.

Asana

Much like Slack, Asana allows for direct communication directly within the app itself and allows for file uploads. By removing the email back-and-forth, team members can work together more efficiently.

What I don’t like about this particular tool is that the tabs for conversations, files and tasks are a bit all over the place. It could also be that I don’t use it often enough 🙂

Trello

Trello is one of my favourite tools. It also integrates with Toggl, allows for tagging specific team members and file uploads. I also like the boards and cards can be shared with specific people. This tool is also customizable with colours and backgrounds.

The ability to set deadlines ensures that the whole team can see what is going on with each task, similar to the above-mentioned tools.

Todoist

This is the ultimate to-do list. Todoist integrates with your digital calendar, and sets itself up as its own calendar with your digital calendar, allowing you to toggle it off and on.

One word of caution though, if you aren’t careful, it could integrate twice to your digital calendar, and cause a bit of a headache until you sort it out. Plus, in order to actually tick tasks off the list, you need to access the web-version.

By ticking those items off, you collect points which can earn you a period of premium Todoist use.

Virtual Assistant

Ha – I’m sure you saw this one coming! A virtual assistant is a great productivity tool. I save my clients time and money by taking tasks off their plate.

I help with a variety of tasks: e-newsletter set up and publishing, blog post writing and formatting, social media image creation, and social media scheduling.

Book a free consultation call with me and let’s discuss how I can save you more time in your week.

How to Build a Virtual Team Relationship

How to Build a Virtual Team Relationship

When you compare in-person work relationships and virtual work relationships, the two can be vastly different.

In a virtual work relationship, there is an even higher need for clear communication, and sometimes, some back-and-forth needs to happen before reaching the end result.

So how can we make these relationship work better for everyone? Here are a few ideas: (more…)

I’ve Been a VA for Years, I Just Didn’t Know It

I’ve Been a VA for Years, I Just Didn’t Know It

As I write this post, I’m approaching my third business birthday as a VA.

I left my steady job (with benefits, vacation time and paid breaks) and walked out into the unknown with excitement (and fear) in the pit of my stomach.

As this time of year rolls around, I always look back at where I was and how far I’ve come. The funny thing is, I’ve actually been a VA for much longer, I just didn’t know it. (more…)

Planning Your Business Social Media

Planning Your Business Social Media

One major task I relieve my clients of is planning and scheduling their social media. I do this a month in advance, generally, and my clients can approve or deny anything in the plan well ahead of time.

I talk a little about this in another post, which you can find here.

But you might be wondering, “What types of content go into a general social media plan?” This is an excellent question, one that is asked often, too. In this post, I’ll answer that question. (more…)