One of my favourite tasks, and, most important, is to create images for my clients’ social media posts.
Did you know that posts accompanied by an image are TEN TIMES more likely to garner a response from your audience? It’s true!
Images draw the eye in, and that’s when we’re hooked. The more clever the marketing, the deeper we’re hooked. This ‘hooking’ is extremely important because our attention spans last less than 9 seconds (less than a goldfish – think about that…).
The more creative the image, the more likely the engagement from your audience, so it really pays to put some thought into your target audience. Throwing them a little off-guard will intrigue them to click through to your website – which is exactly where you want them, most of the time!
So, whether you’re choosing images (or having your trusty VA create them for you), you want to make sure they’re going to catch someone’s attention. Branded images are even better – and this is a service I offer.
Don’t forget about holidays and special days of the year, either. Just as it’s important to share your product or service, it’s also important to send a gentle message that you’re there. Prove to your audience that you don’t always want something from them.
So, your text posts wishing someone a “Happy Spring” won’t go unnoticed. However, adding an image will make your post stand out – and that, my friends, is exactly what you want.
Are you i