As a busy professional, you have many balls to juggle in life. There are the face-to-face interactions you have with people (clients, prospects, etc). Add that to emails, phone calls, and developing products or courses to build your business.
Social media can be one of those many balls you’re juggling.
You only need a couple of hours a week to stay on top of your social media, but you likely don’t want it to cut into your personal time. Time with your family and friends is precious and should be treated as such. It’s tough to block that time out for social media. Sometimes, you can only find time on the weekends or in the evenings, which can take its toll on your work/life balance.
I see this happening often. Social media is a very important ball to keep in the air, because it’s a vital piece of your marketing. What’s the point in developing new products or services if you haven’t got the time to tell people about them? It needs to get done, but it can be near impossible to find the time to invest in it.
This is one of many ways I help my clients.
They don’t have time to work on their social media, and so they outsource it to me to handle for them. In the meantime, they continue to work on bringing in more clients and focusing on the work they love to do (while I get to do the work I love to do!). And of course, their work/life balance isn’t being sacrificed at all when they outsource.
How does it work?
It always begins with getting some background information, I get a general idea of the kinds of things a client might like to share with their followers.
Sometimes they have an overall business theme, or sometimes they focus on one particular theme each month. Either way, with this information, I’m able to curate content and compile it into one document.
I prefer to have approval before scheduling anything, so I do ask my clients to check things out before I schedule anything. This gives them the opportunity to make suggestions and make the content sound like it’s truly coming from them. This is an important part of the process because it gives us a chance to communicate, and brainstorm ideas.
Once everything is approved, I get to work on scheduling it for them through their preferred social media scheduler.
Everything is done a month in advance, leaving no chance for gaps in their social media. The content is continually being shared, and their presence on social media is constant.
This process saves my clients loads of time and the headache of always finding new things to share. I do encourage my clients to have their own blog articles to share in the mix, as well. This helps their website’s SEO and gives them a chance to connect with their potential clients. (I offer blog support as well).
This improves work/life balance for my clients because they are still being active on social media without giving up time with friends, family or their business. It keeps them front and center with their potential clients. It’s truly win-win.
If any of this resonates with you, consider a free consultation. Let’s find out if outsourcing is right for you.