Case Study – Toronto-based CEO/Published Author

Case Study – Toronto-based CEO/Published Author

Client Challenge: Social Media Profile-Building

November 2016 – January 2017

This client was a published author and well-established businessman in the food and spice supply industry. His published book was not in relation to his industry.

He was struggling with visibility for his book and was looking to get more eyes on it. This, in turn, would hopefully boost sales. It would also pave the way for the second book he was writing, during our time working together. (more…)