LinkedIn: The Most Important Platform?

In my VA training, it’s pretty much been drilled into my head that any and every professional who means business, so to speak, is on LinkedIn, or should be. Why is LinkedIn so important?

It’s a social media platform that is (or should be – more on this later) where professionals of all kinds can interact and people can find clients, jobs or employees.

So what is it exactly, and how does one go about using it effectively? (more…)