As a virtual assistant who helps clients to manage their social media, I tend to notice little things like what types of things businesses are posting and how often.
Recently, I noticed a local business (no names here!) was sharing on Instagram, but it was only once a week, sometimes even longer. This company has plenty of products and many other things they could use for their Instagram account, but weren’t. They were also in the midst of a website overhaul, which didn’t help matters. Their Instagram followers had decent numbers but the follower counts weren’t growing. There was also minimal interaction with followers, and, to build a sense of community, a business should include their community. (more…)