Social Media: Management vs. Support

Social Media: Management vs. Support

Social media management and social media support are not the same thing. Do you know the difference?

 

Social Media Management

Managing social media involves an in-depth review of a social media account, developing and implementing a strategy to build growth. It involves careful monitoring and tweaking in order to gain the achieved growth that a business desires.

A social media manager has taken courses and understands the science behind social media efforts. They work hard to stay in front of algorithm changes with each platform and understand how best to implement changes to the strategy in order to beat the algorithms.

This is not to say that results are guaranteed, and it also doesn’t mean being on the first page of Google overnight. Social media is slow, unfortunately, and does require a “basting” period, and consistency. What works for some platforms or businesses won’t necessarily work for others. Even if two businesses are the same and run by the same manager.

 

Social Media Support

Support means just that: support.

Keeping an eye on analytics on any platform is just smart business. Efforts need to be measured in order to see which platforms are working and what content is producing the best outcome.

I offer support to my clients by building up consistency. I firmly believe in building up online presence first and foremost. Sharing content from other people, while sharing their original content is key. I also encourage clients to share things like, helpful tips (because I believe in drawing people in with free advice when possible), motivational quotes, along with any upcoming events they will be hosting.

In general, I develop a social media content calendar, one month at a time, and include images, captions, hashtags and links. I also share holiday greetings on their behalf.

I don’t believe VAs should engage with a client’s audience, and here’s why:

No one knows your audience like YOU do. Also, no one knows your BUSINESS like you do.

While it’s easy to like/share/retweet on a client’s behalf, the most important part about social media is BEING social, and I believe that a client should definitely be engaging with their own audience because they know their products/services/audience better than a VA would.

 

Sometimes it’s difficult to know the difference between the two roles, so I really hope this blog post has helped to clear it up.

 

Still have questions? Book a free consultation call with me and let’s talk!

I’ve Been a VA for Years, I Just Didn’t Know It

I’ve Been a VA for Years, I Just Didn’t Know It

As I write this post, I’m approaching my third business birthday as a VA.

I left my steady job (with benefits, vacation time and paid breaks) and walked out into the unknown with excitement (and fear) in the pit of my stomach.

As this time of year rolls around, I always look back at where I was and how far I’ve come. The funny thing is, I’ve actually been a VA for much longer, I just didn’t know it. (more…)

Planning Your Business Social Media

Planning Your Business Social Media

One major task I relieve my clients of is planning and scheduling their social media. I do this a month in advance, generally, and my clients can approve or deny anything in the plan well ahead of time.

I talk a little about this in another post, which you can find here.

But you might be wondering, “What types of content go into a general social media plan?” This is an excellent question, one that is asked often, too. In this post, I’ll answer that question. (more…)

My Most Requested Services

My Most Requested Services

Maybe you’re overwhelmed and you need help. You keep hearing about virtual assistants and think, “Hey, maybe this will help me cross some things of my to-do list!”.

So, you either ask around in your network for some recommendations, or you Google VAs in your area, or maybe you even track them down on LinkedIn. If all goes well, you sign the contract and start to tackle that to-do list together!

Things are looking up! You’re finally going to get stuff done! You sign the contract, discuss the initial task list, and everything is off to a great start.

Maybe a little while later, your attention is needed elsewhere, or you’re focused on a project that requires much of your time, or you can’t think of anything off the top of your head to delegate.

There is nearly always something you can delegate to a virtual assistant 🙂

Here’s what many of my clients ask me to do:

Social media images

It could be inspirational/motivational quotes. Or it could be industry tips. And almost always, my clients want to acknowledge the holidays or special days of the year. Creating social media images is something that I not only love to do, but my clients are very happy with my work.

General Research

Whether it’s to find out how to do something, where things can be found or curating articles to share via social media, research is key to any business owner. Many of my clients don’t have sufficient time to do this themselves.

Writing/Formatting Blog Posts

Publishing a blog post on a regular basis is crucial for SEO. Regular social media posts and publishing regular blog posts go a long way in boosting your SEO results.

Newsletters

As you can see from this post, this is also one of my services. Most of my clients like a monthly newsletter. If they don’t already have an email marketing platform they’re working with, I help with setting up the account, mailing list and the layout of the newsletter. I never publish a newsletter without final approval.

Social media scheduling

One of the most requested services I offer. I recommend using a spreadsheet to plan out content, one month at a time. A good social media scheduler is important, and I can give you my recommendations. Scheduling includes sharing quotes, articles authored by others, your own blog posts, video content (yours or someone else’s if relevant).

Don’t forget to let your audience know you’re on another platform, too. A Facebook post can let them know you’re also on Twitter or LinkedIn!

And did you know, it’s a great idea to share your newsletter to social media post as well?

I know first-hand that these services make a big difference in your marketing and exposure.

If any of these areas are on your to-do list, book a free consultation call with me and let’s talk about it.