As I write this post, I’m approaching my third business birthday as a VA.
I left my steady job (with benefits, vacation time and paid breaks) and walked out into the unknown with excitement (and fear) in the pit of my stomach.
As this time of year rolls around, I always look back at where I was and how far I’ve come. The funny thing is, I’ve actually been a VA for much longer, I just didn’t know it. (more…)
One major task I relieve my clients of is planning and scheduling their social media. I do this a month in advance, generally, and my clients can approve or deny anything in the plan well ahead of time.
I talk a little about this in another post, which you can find here.
But you might be wondering, “What types of content go into a general social media plan?” This is an excellent question, one that is asked often, too. In this post, I’ll answer that question. (more…)
Maybe you’re overwhelmed and you need help. You keep hearing about virtual assistants and think, “Hey, maybe this will help me cross some things of my to-do list!”.
So, you either ask around in your network for some recommendations, or you Google VAs in your area, or maybe you even track them down on LinkedIn. If all goes well, you sign the contract and start to tackle that to-do list together!
Things are looking up! You’re finally going to get stuff done! You sign the contract, discuss the initial task list, and everything is off to a great start.
Maybe a little while later, your attention is needed elsewhere, or you’re focused on a project that requires much of your time, or you can’t think of anything off the top of your head to delegate.
There is nearly always something you can delegate to a virtual assistant 🙂
Here’s what many of my clients ask me to do:
Social media images
It could be inspirational/motivational quotes. Or it could be industry tips. And almost always, my clients want to acknowledge the holidays or special days of the year. Creating social media images is something that I not only love to do, but my clients are very happy with my work.
Whether it’s to find out how to do something, where things can be found or curating articles to share via social media, research is key to any business owner. Many of my clients don’t have sufficient time to do this themselves.
Writing/Formatting Blog Posts
Publishing a blog post on a regular basis is crucial for SEO. Regular social media posts and publishing regular blog posts go a long way in boosting your SEO results.
As you can see from this post, this is also one of my services. Most of my clients like a monthly newsletter. If they don’t already have an email marketing platform they’re working with, I help with setting up the account, mailing list and the layout of the newsletter. I never publish a newsletter without final approval.
Social media scheduling
One of the most requested services I offer. I recommend using a spreadsheet to plan out content, one month at a time. A good social media scheduler is important, and I can give you my recommendations. Scheduling includes sharing quotes, articles authored by others, your own blog posts, video content (yours or someone else’s if relevant).
Don’t forget to let your audience know you’re on another platform, too. A Facebook post can let them know you’re also on Twitter or LinkedIn!
And did you know, it’s a great idea to share your newsletter to social media post as well?
I know first-hand that these services make a big difference in your marketing and exposure.
If any of these areas are on your to-do list, book a free consultation call with me and let’s talk about it.
One of my favourite tasks, and, most important, is to create images for my clients’ social media posts.
Did you know that posts accompanied by an image are TEN TIMES more likely to garner a response from your audience?
Humans are visual creatures by nature, and we respond more readily to images. Images are everywhere, and you’ll see them in magazines, television, online and in books (didn’t we all enjoy books more when they had pictures in them???).
Images draw the eye in
Clever images hook us. This ‘hooking’ is extremely important because our attention spans last less than 9 seconds (less than a goldfish – think about that…).
The more creative the image, the more likely the engagement from your audience, so it really pays to put some thought into your target audience. Throwing them a little off-guard will intrigue them to click through to your website – which is exactly where you want them, most of the time!
So, whether you’re choosing images (or having your trusty VA create them for you), you want to make sure they’re going to catch someone’s attention. Branded images are even better – and this is a service I offer.
Don’t forget about holidays and special days of the year, either. Just as it’s important to share your product or service, it’s also important to send a gentle message that you’re there. Prove to your audience that you don’t always want something from them.
So, your text posts wishing someone a “Happy Spring” won’t go unnoticed. However, adding an image will make your post stand out – and that, my friends, is exactly what you want.
If you’d like images custom-made for you, book a free consultation call with me and let’s talk about it.
In many of my client consultation calls, my clients understand that social media is very important to their business, even if they’re not entirely sure of the logistics of how it all works.
One client of mine, when we first began working together, told me that she couldn’t find her business or services within the first 20 pages of Google. We all know that in order to get noticed, you have to be found on Google. Working over the next few months on her social media slowly brought her up through Google’s listings and she now proudly sits on page one.
I say slowly because it’s not an overnight process, by any means. Google goes through each and every web page being published. It’s a long process that can often take several months before you see any progress.
Another client of mine found herself on page four in LinkedIn searches. Within four months of working together, she found herself on page one and emailed me to express her happiness!
These two scenarios clearly show how important social media is, no matter where you want to be found. It takes time, and continuous posting in order to make it happen.
What types of content make it happen, though? Are we just sharing their material and hoping for the best?
Social media works best with an 80/20 rule. Share 80 percent of other people’s content and 20 percent of your own. It doesn’t seem like a lot, does it? With social media, it’s about giving, not taking. So sharing content from others shows good faith, your audience will see that you don’t think it’s all about you.
One fact I cannot stress enough, though, is that social media works best when you’re Being social.
Posting all of these things consistently is great, don’t get me wrong. But social media is about being social. That means you have to interact with your audience. Like, comment, share, retweet – it all matters. Far too many people just share, share, share and not enough interact. And interacting is something that no virtual assistant can do as well as the client him- or herself because no one knows their business as much as they do.
Book a free consultation call with me and we can discuss a plan for your business social media.