What is branding?
In short, it’s about making your marketing look a certain way so that it’s easily recognizable to your audience. A symbol, a logo, a colour scheme – these are all important to creating a brand that’s all your own.
Coca-Cola, McDonald’s, Microsoft – these are all great examples of branding. When you see their logo, you feel a certain way about their brand, and they’re easy to recognize because you’ve seen their logo or name for many years and have come to think of them a certain way.
Branding is important for building trust with your customers or clients.
In my experience, following these steps will help to develop your brand:
Figuring out your target audience or ideal client.
- Who do you want to work with?
- What challenges does your ideal client face?
- How old are they?
- Where do they live, or does that matter?
- How can you help them?
Think of the exact person you’re aiming to help – this is your client “avatar”. The type of person you want to serve.
Determine what services you’ll be offering.
People want to know how you can help THEM. So make it obvious – everywhere! In your social media, on your website, in your advertising. Be sure you spell it out.
Your logo should be everywhere.
Branding plays such a large part in your marketing that many of my clients like to have their logo on everything. It’s so smart because it builds brand recognition.
So, your logo should be front and center on your website, and all of your social media images should include it. It should also be in your newsletters.
Interact with your potential customers/clients.
I’m including this in a branding post because nothing builds trust like interaction. People buy from people they know, like and trust, and the only true way to build that relationship is to interact.
Posting links and images is fantastic, of course, but potential clients want to get to know YOU. Share personal stories from time to time, along with case studies as well as quick and easy tips that can help your potential client right now. If they try one of your suggestions and they’re happy with the results, they’ll come back for more.
Give, give, give!