What is branding?
In short, it’s about making your marketing look a certain way so that it’s easily recognizable to your audience. A symbol, a logo, a colour scheme – these are all important to creating a brand that’s all your own.
Coca-Cola, McDonald’s, Microsoft – these are all great examples of branding. When you see their logo, you feel a certain way about their brand, and they’re easy to recognize because you’ve seen their logo or name for many years and have come to think of them a certain way.
Branding is important for building trust with your customers or clients.Continue Reading